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Pandemic brings spending one kilometre closer to home

TheIndustry.fashion
16 March 2021

The coronavirus pandemic has typically pulled people’s spending around a kilometre closer to their homes, analysis by a bank of its customers’ behaviour has found.

As people have remained closer to home, the average distance travelled to spend has fallen from 3.9 kilometres to 2.7 kilometres, according to Lloyds Bank, which looked at debit card spending data.

The data compared the period from the start of March 2020 to the end of February 2021 with the start of March 2019 to the end of February 2020.

When using their debit card in store, roughly 79% of all transactions were by contactless payment, Lloyds found, up from 68% in the February before the first lockdown.

Chancellor Rishi Sunak announced earlier this month that the contactless limit in the UK would be more than doubled from £45 to £100, which will drive contactless payments higher still.

The bank also found that more than half (55%) of customers’ money was spent online by the end of February 2021, compared to 38% in February 2020.

This date confirms the trends driven by the pandemic, such as the shift to online and local shopping. Yesterday, new research from the Local Data Company and PwC revealed that 17,500 chain stores were closed for good last year. The study showed the city centres were the worst hit by the closures with commuter towns (where office workers were staying home) and seaside towns faring much better.

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