Pampeano launches first-ever creator collaboration with Schooner Scorer
British premium leather accessories brand Pampeano has launched its first-ever creator collaboration with Schooner Scorer, aka Alex Hendy, who has been called “the charming boy about town” by Tatler magazine.
Schooner Scorer has over 600,000 followers on Instagram, but aside from his 60-second, one-take beer reviews, Hendy, a former City commodities trader turned creator, has built up something of a following for his personal style. He has also been featured in Gentleman’s Journal and Square Mile.
The partnership with Pampeano marks the first time Hendy has designed a product in collaboration with a brand. The limited-edition handwoven leather belt is available exclusively on the brand’s website, alongside a matching leather keyring.
Founded in 2008 by Jennifer Brown, Pampeano is inspired by Argentina’s rich heritage of horsemanship and traditional leatherwork.
The brand has evolved from the polo fields of central Argentina, initially creating handwoven leather belts in team colours. Today, its collection spans belts, travel bags, wallets and accessories, with its signature belts still handcrafted in Argentina by master artisans using traditional techniques passed down through generations. Each belt takes up to five hours to create.
The collaboration also has a personal connection for Hendy, who previously lived in South America and developed an appreciation for the region’s culture and craftsmanship.
The co-designed Pampeano belt has been named ‘Siempre’, meaning “always” in Spanish, reflecting the idea of creating a product that remains relevant over time.
Crafted from full-grain, vegetable-tanned leather, ‘Siempre’ comes in Havana brown leather, handwoven with rich brown, navy and cream saddlery threads, and finished with a solid brass buckle.
Jennifer Brown said: “We'd been thinking about a creator collaboration for a while, but we wanted our first partnership to feel genuine. We weren't looking for a traditional fashion influencer. We wanted to work with someone whose style and lifestyle naturally aligned with Pampeano, and Alex immediately stood out.
“He has an effortless approach to dressing and a real appreciation for quality and craftsmanship. Our customers value products that are made well and designed to last, and Alex shares that same mindset. The collaboration felt like a natural extension of who we are as a brand.”
Hendy added: “I’ve always been drawn to things that feel timeless rather than trend-led, and that’s what appealed to me about Pampeano. There’s a real appreciation for craftsmanship behind the brand. I love that the products are designed to be worn and enjoyed for years.
“When we started talking about the collaboration, I knew I wanted to create the sort of belt I’d reach for every day, whether I’m wearing jeans, chinos or a suit. If it’s going to have my name on it, it has to be something I’d actually wear.”
