Pacifica Beauty launches in UK

US brand Pacifica Beauty has launched in the UK, exclusively to Cult Beauty. The Portland born wellness and beauty brand aims to combine heart, soul and science to create high-performance body, skin and hair care.

Founded in 1996, Pacifica's UK launch coincides with its 25th birthday.

The brand is best known for its best-selling Vegan Collagen range, which includes both skincare and makeup in the collection.

Brook Harvey-Taylor, Pacifica Founder, said: “Pacifica was born out of a desire to create a brand that that would allow people to get brilliant beauty results and to tread more lightly on the earth.

“When we launched, terms we see every day now like ‘veganism’ were barely on the beauty agenda but now, more than ever, we’re seeing people make conscious choices which is why it’s the perfect time for us to expand into the UK market.”

Emphasised by Pacifica Beauty, the brand takes care in the environmental impact and conscious responsibility its products have. To achieve this, Pacifica stocks vegan, cruelty-free formulas and plant powered aromatherapy.

The beauty retailer also created its own recycling programme and has committed itself to using renewable energy in its facility in the US.

The product waitlist is available on Cult Beauty today, with Pacifica on sale from 29 October.