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Oxfam partners Vinted for London Fashion Week ‘Style for Change’ catwalk show

Tom Bottomley
21 August 2024

Oxfam is partnering with pre-loved fashion marketplace Vinted for its 'Style for Change' catwalk show on 12 September - signalling the start of London Fashion Week, with runway looks then available to buy.

It forms part of the charity's ‘Second Hand September’ which, since it launched in 2019, has "helped thousands to shop more sustainably" with the aim to reduce the impact of the fashion industry on the planet.

The catwalk show will feature a "dazzling line-up of famous faces", as yet to be revealed, and all looks will be put together by stylist Bay Garnett.

Every outfit shown on the catwalk will then be available for purchase on Vinted through Oxfam's online wardrobe shop.

Kehinde Brown, Oxfam’s Strategic Communications Lead, who will be directing the show, said: "Oxfam are thrilled to have Vinted as our partner for our Style for Change fashion show, as part of our Second Hand September campaign this year.

"Together, we are on a mission to make second-hand fashion mainstream, so it is a wonderful and authentic pairing. Our fashion show will be the ultimate display of sustainable fashion, which we hope will inspire people to discover the joys of second-hand clothing.

"Vinted has captured the mainstream and championed pre-loved fashion like no other online marketplace has, so we can’t think of anyone better to be partnering with to help prove that second-hand does not mean second best.

"As well as inviting people to shop more consciously to help our planet, Vinted’s support will help us continue to raise money for Oxfam’s life-saving work to tackle poverty and inequality across the world."

Marianne Gybels, Vinted’s Senior Director of Sustainability, added: "Second-hand is a growing megatrend that helps to spark essential conversations about breaking the norm when it comes to shopping and fashion consumption.

"Vinted aims to make pre-loved clothing easy and accessible to everyone and everywhere. Partnering with Oxfam for Second Hand September is a fantastic opportunity to advance our shared mission.

"Together, we can collectively champion the tremendous potential of pre-loved fashion and inspire people to embrace second-hand choices, fostering a shift towards more circular behaviours."


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