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Over one in 10 shoppers say they are “done and dusted” with Christmas shopping already

Tom Bottomley
25 November 2020

New Christmas shopping research by leading global shopping service Klarna has revealed that 11% of shoppers have already completed their Christmas shopping – according to data collected from over 2,000 Klarna users between 17-23 November, 2020.

Though over one in 10 say they are “done and dusted” before we’ve even got to Black Friday, 89% of shoppers say they have not completed their Christmas shopping but almost two thirds (64%) of respondents said that they have made a start. A quarter (25%) revealed they are yet to get going.

Most people are planning to spread their search for products across a number of different retailers, and encouragingly 58% said they plan to shop at small independent stores.

With news of the reopening of non-essential retail just in time for the real Christmas run-up, 76% said they plan to shop from high street brands. Most will do at least some shopping from the comfort of their home, as 73% plan to purchase presents at online-only retailers.

As 2020 draws to a close, Klarna found that this Christmas people are more focused on the gifts that they give to loved ones, with 16% saying they plan to spend more on Christmas shopping this year.

Just under a third (31%) intend to spend the same amount as always, and 43% said they are limiting their spending, showing the importance of financial planning and control this festive period, and proving regardless of personal budgets it is important for everyone to ‘shop savvy this Christmas’.

AJ Coyne, Head of UK Consumer Marketing at Klarna, said: “It’s been a tough year for everyone, marked by uncertainty, and one in which people have spent limited time enjoying the company of their friends and family. This Christmas, it makes sense that we want to treat our loved ones to a gift they truly want. In conjunction with lockdown coming to an end, retail analysts are anticipating a surge in spending over the coming weeks.

“However, it is more important than ever before that we are spending responsibly, and that shoppers have a sense of control over their personal finances this Christmas. Klarna enables customers to shop in a way that works for them, giving them flexibility, control and convenience.”

According to the new Klarna data, jewellery and watches come in at number one in terms of most wanted gifts, technology and electricals are number two, followed by footwear such as trainers and slippers at number three, fashion and accessories at number four, and beauty products such as make-up, perfume and self-care items are at number five.

To get in the Christmas mood, Klarna has also unveiled a new Christmas campaign jingle – due to feature on radio stations, Heart and Capital.

Klarna has re-written the lyrics to the 90’s garage smash hit "No Limits", re-recorded by the London Contemporary Voices. The lyrics encourage shoppers to know their Christmas budget limits and shop for the right thing at the right time.

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