Outlet Shopping at The O2 enhances footwear offer with Clarks and Soletrader

Outlet Shopping at The O2 has announced that British footwear brand Clarks is making its grand return to the centre, along with multi-brand footwear retailer Soletrader.

Clarks has returned to Outlet Shopping at The O2 after three years, opening a 3,259 sq ft store adjacent to Skechers and Lids on the outlet’s upper level. The new space stocks a range of casual and formal footwear and accessories, along with its personal shopping and fitting service.

The opening of Clarks coincides with the recent arrival of Soletrader, which has opened a 1,749 sq ft store on the upper level next to Procook and Carvela. Partnering with brands such as Dr Marten, Veja, and Ugg since its inception, Soletrader delivers a varied range of contemporary footwear.

Louisa Dalgleish, Leasing Director at Outlet Shopping at The O2, said: "Clarks have always been a favourite when it comes to footwear. Its unique, family-friendly approach to shopping is something we really admire, and it’s great to have them back at The O2 and highlight the success that can be achieved here. Coupled with the openings of Soletrader... this will elevate our outlet, and deliver more choice and inspiration for visitors as we continue to drive forward our position as one of London’s most desirable retail destinations."

This announcement follows the emergence of a new type of consumer habit revealed by The O2, with ‘social spending’ identified as a dominant behaviour and key driver of the destination’s strong performance. In July, Outlet Shopping at The O2 celebrated a successful first half of 2024, reporting sales were up by 15% thanks to 'social spending'.

Between January and June 2024, the Outlet Shopping at The O2, owned and operated by AEG Europe and Crosstree Real Estate, has enjoyed impressive growth on last year’s record results. The site reported a 15% increase in sales, bolstered by the recent openings of Castore and All Good Things.