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Otrium partners with Good On You to boost sustainable offerings

Jeremy Lim
25 October 2021

Online fashion outlet marketplace Otrium is partnering with Good On You, the sustainability rating platform, to ensure its three million members and new customers can buy from sustainable brands.

The partnership will allow Otrium members to select a filter on the website or app to show "Conscious" brands and products as rated by Good On You, which uses publicly available information including industry standards, certifications and brands own reporting.

The Good On You app includes ethical brand ratings for close to 3,000 brands, including mainstream fashion brands as well as smaller, emerging labels with ethical and sustainable offerings.

Otrium co-founder and chief executive, Milan Daniels, said in a statement: “We’re committed to finding ways to help our members shop more consciously, giving our fashion-lovers the best possible online retail experience while making sure every item of clothing produced is worn. Our partnership with Good On You will help to improve visibility for our millions of members so they can easily choose brands that go the extra mile to be more sustainable.

“It’s essential that we collaborate with external experts like the Good On You team. We are in the business of helping fashion brands waste less with a purpose-led vision of a circular future for the fashion industry. There are enormous challenges ahead as the world pushes towards a more sustainable future and we’re playing an important role by working with brands to help them reduce waste in fashion.”

Founded in 2016, Otrium has since added new brand partners to its marketplace of more than 300 brands including Theory, All Saints, Joseph and Adidas by Stella McCartney. The online marketplace stocks off-price offerings for women, men and kids from its wide range of designer and luxury brands.

The Amsterdam-based fashion marketplace was designed to help solve the multi-billion dollar industry challenge of unsold inventory from fashion and clothing brands through its global online version of designer outlet shopping centres. It currently serves serves over 20 markets across Europe and the US from three logistics hubs located in the Netherlands, the UK and the US.

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