Orelia to open flagship store in Brighton
British jewellery brand Orelia is marking its 16th anniversary by opening a flagship store at 5 Prince Albert Street - in Brighton’s popular South Lanes - on 17 October 2024.
Founded in 2008 by female entrepreneur Collette Flood, Orelia, which counts Whitney Port, Louise Roe and Vogue Williams as customers, is "on a mission to be the bridge between luxury and value" by delivering contemporary design and great product at a competitive price.
Collections have gained a dedicated following, highlighted by the sell-out launch of ‘Vintage’ - a carefully curated edit of pre-loved jewellery, continuing the brand’s pledge of more sustainable ways to shop jewellery.
The new boutique style store is surrounded by Georgian townhouses and Grade II listed buildings and has been entirely redesigned and remodelled with the Orelia customer in mind.
A considered colour palette of soft neutrals and tranquil tones has been used throughout, with tactile panelling in-keeping with the building while "adding a little characterful charm".
A show stopping chandelier and a marble table centrepiece will create "a stunning visual effect across the store", with bespoke displays to showcase the brand’s necklaces, rings bracelets, earrings and more.
The new store will also offer gift wrapping and ‘physical’ gift cards for easy gifting, with add-ons such as candles and chocolates.
There is also a ‘Create Your Own Charm Bar’ service, so customers can add charms of their choice to bracelets and necklaces.
Also to be included at the store will be jewellery welding, a piercing bar, and complimentary engraving, with in-store events including styling sessions and jewellery making classes.