Onloan pop-up to open in London
Fashion rental brand Onloan has announced the launch of its 'Loanerville' pop-up at 9 Club Row in Shoreditch.
Running from 6 to 21 November, the pop-up aims to celebrate the brand's vision of a utopian fashion future. A future where clothes are shared, loved and enjoyed rather than wasted and consumed.
The Loanerville pop-up will offer shoppers the chance to view Onloan's range in-person. This includes brands such as Mother of Pearl, Shrimps, Joseph, Sea NY and Stine Goya.
For the pop-up, Onloan has collaborated with a roster of like minded brands and partnered with Gertrude and Spazio Leone.
In addition to the shop, the pop-up will host a variety of events and perks. This includes previews into Onloan new designer launches and workshops. In a panel discussion series, Onloan will also bring together discussions about fashion, entrepreneurship and sustainability.
In the final weekend of the pop up, Onloan will bring its Loanerville Market, where it will be collaborating with a number of brands to provide alternative and more sustainable consumer solutions.
Natalie Hasseck, Co-founder & Creative Director at Onloan, said: “We’re so excited to be opening our first pop-up in Shoreditch. It will finally give our customers the chance to get up close and personal with our carefully curated edit of the world's best contemporary designers.
"Loanerville will be an immersive world of discovery, a joyful place of wardrobe freedom and infinite possibilities. The Onloan collection presents pieces that are for every day exploration, it’s not about hype or that immediate insta-hit. These are clothes to live and to love in, before passing onto the next Loaner to be lived and loved again.”
Founded by Tasmin Chislett and Natalie Hasseck, Onloan was the first UK brand to bring a subscription service that combines rental & resale and partners directly with the world’s top contemporary fashion designers.
The pop-up will be open from 11am to 7pm each day with select evening events.