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Online retail sales hold strong in February

Tom Bottomley
09 March 2021

Online retail sales in February, 2021, continued to show strong growth, climbing by 69.5% year-on-year, though slightly short of January’s record breaking +74% growth.

All sectors reported positive results, with beauty, electricals and home and garden leading the pack, according to the latest IMRG Capgemini Online Retail Index, which tracks the online sales performance of over 200 retailers.

After a tough 2020, clothing sales also continued last month’s upward trend seeing +21.3% growth, and even footwear – the subcategory worst hit by the pandemic – reported growth of +8%.

In fact, in the week of the announcement of the roadmap to reopening, footwear actually rose to +46.7% as consumers looked forward to stepping out of their slippers and back into ‘normality’.

Lucy Gibbs, Managing Consultant at Retail Insight, Capgemini, said: “Online growth has been highest in this third national lockdown, however as we approach the year-on-year comparisons against the swings of 2020 we are likely to see some interesting metrics play out over the next few months.

On the positive side of things, pent up demand will benefit sectors such as clothing where spending has been low throughout the pandemic. Increased reasons to refresh wardrobes and social events making their way back on to the calendar will also provide a much-needed boost and hopefully a strong performance for 2021.

“We are already starting to see revival in this category and the change in season, along with the lockdown easing roadmap, has put a spring in the step for clothing and footwear sales this month.”

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