Omega opens its largest UK boutique in Liverpool

Omega has opened its largest franchise boutique in the UK at Liverpool One. The new 2,000 sq ft store showcases Omega's Speedmaster, Constellation, Seamaster and De Ville collections and also has an authorised repair centre.

Created in partnership with David M Robinson, the boutique features a number of elements, including a bar and an innovative changeable lighting system to help create different ambiences in the store.

The store also makes use of Omega's own fragrance in the showroom air-conditioning system. The luxury brand aims to create multi-sensory merchandising, describing it as increasingly important in bricks and mortar retail, adding to the experience and appeal for consumers visiting physical stores.

The Omega boutique is the latest in a series of premium additions to Liverpool One.

The opening coincides with an 18% increase in jewellery sales at Liverpool One since retail re-opened on 12 April, compared to the same period in 2019.

John Robinson, Managing Director at David M Robinson, said: “I am thrilled to see the doors of our Omega boutique open in Liverpool, cementing the city as the home of DMR.  It has been an exciting journey along with our friends at Omega and we are pleased that they have chosen us as their preferred partner for this project, which has created a unique luxury proposition here in the heart of Liverpool One.”

Liverpool One is a retail and leisure destination, which has over 170 stores, bars and restaurants, a cinema, indoor golf course and a five-acre park spanning across five areas.