Olympian Eve Muirhead signed as Castore's first female ambassador

Premium British sportswear brand Castore has signed Olympic Curler Eve Muirhead OBE as its first female Ambassador.

One of the world’s most successful Curlers, she most recently became an Olympic Champion for Team GB’s Women’s Curling team at the 2022 Beijing Winter Olympics. Muirhead also became World Champion as part of the Mixed Doubles team in May 2022.

Muirhead has also received an award of Doctor of the University from the University of Stirling and an OBE from the British Government in recognition of her outstanding contribution to British sport.

She joins an ever-growing list of Castore Ambassadors, which now includes Sir Andy Murray, Jos Buttler and Owen Farrell.

Tom Beahon, Co-Founder of Castore said: “We’re so excited to have Eve on board with Castore. Not only is she the personification of Better Never Stops, but she’s also incredibly driven and dedicated when it comes to being a top tier athlete. Eve is an asset to the brand, and we can’t wait to work with her.”

Eve Muirhead added: “I love to showcase women in sport and it was a natural fit for me to become Castore's first female ambassador. I always work hard and over my many years in sport my commitment and drive have helped me achieve my successes. My Better Never Stops attitude will always drive me through ups and downs within sport."

Last month, the sportswear brand expanded its retail portfolio with a new flagship store at 59 Brompton Road in South West London.