Olivia Rubin and Klarna parter on London Fashion Week pop-up

Klarna Olivia Rubin
Oliva Rubin

British fashion designer Olivia Rubin and disruptive payments provider Klarna have teamed up on an experiential pop-up at luxury nail salon Townhouse for the duration of London Fashion Week.

Based at the salon’s 88 Great Portland Street residence the Klarna x Olivia Rubin experience was conceived to celebrate the designer becoming a Klarna merchant, offering customers its flexible range of payment solutions via its website.

The “Smoooth” salon offers a signature manicure celebrating Rubin’s love of pastel colours. Tuk Tuks are roaming central London during Fashion Week to sustainable chauffeur attendees between shows and the salon.

Klarna Olivia Rubin

Those who hail a free ride receive a limited edition Klarna x Olivia Rubin tote bag, an exclusive design that reflects Rubin’s signature rainbow stripe.

Commenting on the collaboration Olivia Rubin said: “I am super excited to team up with Klarna for London Fashion Week in February. Having recently launched Klarna on our website it is going to be a great way to commence our partnership and introduce some rainbow happiness into all the attendees this season.”

Laurel Wolfe, VP Marketing at Klarna commented: “We are delighted to welcome Olivia to the Klarna family and collaborate on such an exciting array of activations for London Fashion Week. Like us, Olivia believes everything is better with a splash of colour. Our recent partnership will help customers invest in the cost of a statement purchase over three monthly payments making LFW more accessible for everyone.”