Oceanus brings its glitzy swimwear to first brick-and-mortar store

Oceanus, the London-based brand on a mission to "redefine swimwear and empower women", has today opened the doors to its first brick-and-mortar store on Newburgh Street in Soho.

Hannah Attalah Founded Oceanus in 2018 in London. So, it made perfect sense for the Founder and Creative Director to open the brand's very first store in her hometown.

Oceanus has quickly garnered growth after bringing sustainable yet glamour-exuding styles to the market. Each piece, from bikinis to mini dresses, is made from eco-friendly materials and hand embroidered with Swarovski crystals.

For its first brick-and-mortar location, Oceanus partnered with The Looney Studio to create an immersive space that captures the essence of the brand. The 640 sq ft space blends oceanic vibes with vintage Palm Beach aesthetics that are synonymous with the brand's DNA.

The space will showcase Oceanus's collaboration with Christina Milian as well as the new cowboy capsule in partnership with Wandering Coyote.

The new store will also offer limited-run special pieces for sale and customers can order from the brand icons and schedule a made-to-measure appointments.

To celebrate the opening, the brand will be hosting a series of events, panel talks and product launches throughout the summer.

Hannah Attalah told TheIndustry.fashion: "I'm absolutely delighted about Oceanus opening its first UK store in such an iconic location. It's a significant moment for our brand, marking a new chapter in our journey to bring our unique vision of fashion to a wider audience.

"This store represents our dedication to delivering innovative designs and exceptional quality, and I can't wait to see our clothes in such an iconic location."