Nudea revs up presence in the US with launch at Nordstrom

British sustainable underwear brand Nudea is launching in US department store Nordstrom from 4 July 2024, which will see the business hugely increase its presence across North America.

Going live online on what is Independence Day in the US, customers will be able to shop Nudea’s best-sellers, including ‘Sleep’, ‘Seamless’ and ‘Organic Cotton’.

Nudea Founder and CEO, Priya Downes, said: "We’re really excited to be expanding further in the US with our launch with Nordstrom this month.

"With Nordstrom’s wide reach and premium positioning across North America, it’s a great match for the Nudea brand.

"We are excited to add Nordstrom to our growing list of US stockists."

The expansion follows the launch of Nudea's new limited-edition ‘Form Seamless’ collection, which includes a bralette and brief.

The bralette features light support, removable cups and adjustable cross back straps – making it "perfect for yoga or all-day wear under any oufit". It comes in black, oat, mint and sky blue in sizes XS-XXL.