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Nudea launches into the US market

Lauretta Roberts
13 September 2022

Nudea, the British B-Corp certified lingerie brand, has launched into the US market having teamed up with Manhattan-based sales representatives L&E Showroom.

Founded in 2019 by entrepreneur Priya Downes, Nudea focuses on functional, yet beautiful, lingerie with a particular focus on fit and comfort. It is sold in the UK via its website and a number of independent stockists.

Following its partnership with L&E Showroom in New York, it has now signed up a number of stockists in North America, including: The Pencil Test in Washington and Oregon; Lilies and Lace in Wilmington, North Carolina and Armonk, New York; La Peche, Manchester Center, Vermont; Aristelle, Portland, Maine; and Art of Intimates, Amherst, Massachusetts.

Downes said of the expansion: “We are really excited to expand Nudea’s reach into the US. It's great to see our strong sustainable ethos standing out and gaining momentum with stockists, particularly as The East Coast was my home for six years it’s especially close to my heart. We are also delighted to partner with Christina and Nicole at L&E Showroom in our expansion, in particular, L&E Showroom’s passion and support for female-founded, ethical and sustainable brands really resonated with us.”

Nudea has recently expanded its product range to include its first Tencel Seamless Collection, a loungewear inspired line featuring a multiway non-wired bralette with an ultra-flattering high leg brief, as well as its new Second Skin Collection, made from recycled microfibre and offering non-wired bra options and briefs in black and three shades of nude.

As part of its commitment to sustainability the brand profits easy to use fitting tools to enable online consumers to buy the right fit first time. It also focuses on using recycled and premium fabrics and its products are manufactured in GOTS and SLCP fully-certified factories and all delivered in recycled and recyclable packaging.

Nudea's lingerie is available in 43 bra sizes ranging from 30A to 38GG and 7 brief sizes ranging from XXS to XXL.

Listen to our recent podcast here with Nudea founder Priya Downes, who discussed how she set up her business as part of The Bold Moves Academy project, produced in partnership with Klarna for Business. 

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