Nudea launches a range of natural sleepwear
The sustainable lingerie brand, Nudea, has launched a capsule collection of its first-ever sleepwear crafted from 100% natural fabrics.
The collection, which launches on 11 November, includes seven pieces of mix-and-match pyjama styles and accessories that can be interchanged from day to night, from lounging to sleeping. Ranging from classic pyjama trousers and shirts to eye masks and slouchy socks, it includes everything customers may need for an undisturbed night's sleep. Each piece features signature Nudea detailing in classic colourways of white and French Navy stripe
Priya Downes, Nudea’s CEO and Founder, commented: “We’re over-the-moon to announce the launch of Nudea Sleep, our first foray into the loungewear category. I wanted this collection to be totally versatile for both for sleep as well as lazy lounging at home and even as a beach cover-up, and that it was something you’d be happy to answer the door wearing! A complete joy to wear, lounging has never felt so good, and there’s something magical about slipping into a set of super soft pyjamas once night falls to help you drift off to sleep.”
Founded by Priya in 2019, the now B Corp-certified brand, Nudea’s mission is to create beautiful and functional pieces that are produced sustainably. The nightwear, for example, is crafted from organic cotton and gift-wrapped in an organic cotton gauze bag – which makes it perfect for gifting as well as being environmentally friendly.
This announcement follows Nudea’s recent success in winning the award for 'Best Sustainable Underwear Brand' in the Marie Claire 2022 Sustainability Awards as well as a recent partnership with logistics company Urb-it for sustainable deliveries.
Listen to our recent podcast with Nudea founder Priya Downes here.
