Nobody's Child continues expansion with new store in Leeds
Nobody’s Child is opening a new store at Victoria Leeds as the womenswear brand continues its expansion.
Designed as a "timeless" and "inviting" space, the store will feature handmade joinery alongside vintage and reclaimed furniture selected by the Nobody's Child team. Local Leeds suppliers have also been sourced to design bespoke signage.
As for product, the space will stock the brand's full apparel collection alongside jewellery, accessories, fragrance and the brand’s debut footwear collection.
Jody Plows, CEO of Nobody’s Child, said: "We are incredibly excited to be opening our latest store in Leeds, a vibrant city with a strong sense of style and community. Expanding our physical presence is part of our key growth strategy, allowing customers to experience our brand and collections in person.
"The new Victoria Leeds space reflects the essence of Nobody’s Child - effortless, considered and accessible. We can’t wait to welcome everyone in."
Rachel Bradburn, Head of Leasing at Redical, said: "Nobody’s Child choosing Victoria Leeds for its Northern debut is a huge testament to the destination’s reputation as the go-to spot for premium brands looking to make their mark beyond London. We cannot wait to watch it thrive at Victoria Leeds."
It adds to Nobody’s Child’s growing retail presence, joining other stores including Carnaby Street, Spitalfields and a flagship boutique in Covent Garden.
Last month, Nobody’s Child partnered with English model and actress Poppy Delevingne for a new collection, described as "a love letter to modern versatility". Drawing inspiration from Delevingne's eclectic wardrobe; vintage festival staples and day-to-night looks, each piece tells a story.
