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No7 wins international award for skin education program

Sophie Smith
10 May 2022

The No7 Beauty Company has won the Endorsed Centre category at the 2022 Confederation of International Beauty Therapy and Cosmetology (CIBTAC) Awards.

The award comes as a result of No7 launching the UK’s first CIBTAC-endorsed skincare training programme for retail beauty advisors.

The Skin School programme was developed in partnership with No7 scientists and industry experts to help No7 and Liz Earle beauty advisors have a better understanding of skin’s physiology and the needs of all skin types, regardless of age, ethnicity and concerns.

The training programme has been given to all No7 and Liz Earle beauty advisors, who receive an internationally recognised stamp of approval by CIBTAC once graduated. Training modules include the needs of different skin tones, menopausal skin and how to support the beauty needs of those living with cancer.

The initiative was created after 78% of 13,500 beauty consumers worldwide told No7 they would be interested in seeking future skincare advice if it was freely available.

Lavinia Moxley, Head of Global Beauty Academy at WBA, said: “We are so proud to be recognised as CIBTAC’s Endorsed Centre of 2022. This programme is the first of its kind and has been designed to elevate our advisors to be true skin experts in their role as they have become the first CIBTAC Endorsed Skin Experts in a retail setting. We have had to adapt our delivery to the pandemic world, making learning fully digital and accessible to our 1,700 advisors across the UK and ROI."

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