No7 launches into AI beauty with virtual foundation shade matching

No7 has announced the launch of its first ever virtual try-on foundation matching solution, powered by Perfect Corp’s AI foundation shade finder technology.

Using AI and AR technology, the system will provide customers with a personalised range and shade match.

The experience launches with an algorithm-based questionnaire that diagnoses customers’ personal skin needs, foundation preferences and lifestyle concerns that could impact skin to provide the perfect No7 foundation range match.

Kiran Sandhu, Global Innovation Manager at No7 Beauty Company, said: “At No7, we’re responding to ever increasing consumer demand for personalisation and the accelerated shift to digital beauty behaviours due to the global pandemic. No7 Personalised Foundation Analysis, powered by Perfect Corp's expert technology, offers a holistic solution which combines skin and colour analysis to provide a truly personalised recommendation."

The AI Foundation Shade Finder analyses skin tone in real-time against 10 million samples across nearly 90,000 diverse samples, to provide customers with their No7 foundation shade.

Once customers are matched with their best foundation range and shade, they can instantly virtually try-on their match and experiment with shade options.

Alice Chang, Founder and CEO of Perfect Corp, said: “We are thrilled to be working with No7 on their first virtual try-on solution, which harnesses the power of advanced AI and AR technology to help customers find and test their perfect foundation match with true-to-life results.”

No7 Personalised Foundation Analysis is available via mobile or tablet online at Boots.