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No Chaos to open flagship store in Covent Garden in spring

Tom Bottomley
01 February 2021

Skate independent No Chaos will be opening a new 2,044sq ft flagship store at 3 Neal Street in London’s Covent Garden this spring.

Utilising the ground floor as No Chaos’ retail space, the basement will be home to an experiential and interactive concept created by Scum, the cult brand created by young English artist, Jordan Cardy.

A half-pipe skate ramp will run through the basement, alongside a coffee bar and mini-arcade. The space will be available to book online via the Scum app to ensure a safe and COVID-19 secure system for consumers.

No Chaos

Created “for skaters, by skaters,” the new Covent Garden store will offer the brand’s full range of apparel, skateboards and accessories, alongside stocking a wide selection of popular skate brands including HUF, Rip N Dip and Santa Cruz. It will be the specialist retailer’s third UK store, with the other locations in Westfield White City and Bournemouth.

Co-founder of No Chaos, Jamie Wilson, said: “Covent Garden is a well-loved location within the capital, and has been a key target area for our expansion since we first launched our brand. Our central London flagship will be a hub for all skate lovers, and with the added impact of the interactive basement level, this is an incredible opportunity for us to reach and entertain more of our customer base. We look forward to bringing the No Chaos ethos to central London.”

Simon Taylor, Property Director at The Mercers’ Company, added: “The signing of No Chaos is brilliant news to kick start 2021 with. The exciting brand will feel right at home among the other well-known cult names within the Mercers’ estate, especially alongside its neighbours on Neal Street, including Vans. The brand’s selection of Neal Street is testament to the strength and resilience of this iconic location and sets the tone for the year ahead.”

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