No Chaos and Scum launch new joint experiential store in Covent Garden

Skatewear brands No Chaos and Scum have unveiled a joint experiential flagship store in London's Covent Garden.

Located at 3 Neal Street, the 2,000 sq ft location homes both brands, with No Chaos’ retail space on the first floor and Scum’s experiential and interactive concept nestled into the basement. News of the planned opening was first announced in February.

Featuring a skate ramp, a selection of custom-made branded arcade games and a coffee bar - complete with the famous wallpaper from Al Pacino’s Scarface – Scum’s experiential space will be bookable online for sessions and private events via an app to ensure a safe and COVID-19 secure system.

No Chaos’ store offers a vast range of apparel, skateboards and accessories from popular skate brands around the world, whilst Scum features regular exclusive-to-store limited edition drops and the brands full range.

Jamie Wilson, Co-Founder, No Chaos, commented: “We are incredibly proud of the space we have created in our new home on Neal Street and are excited to finally (and safely) welcome everyone into our much-anticipated interactive store.

“The vision for Scum’s basement designed by Jordan Cardy, was to construct a creative and energetic skating location for beginners and professionals alike, offering a place to learn, explore and play. Covent Garden is an intensively imaginative location within the capital, and we are happy to be joining a family of exciting brands already within the area.”