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Nine out of 10 Brits return to physical retail

Tom Bottomley
31 January 2025

Almost nine out of 10 (88%) of the UK population visited a retail destination during October and November 2024 – an increase of 86.1% since May 2024.

That’s according to the latest Consumer Pulse Report by MRI Software, in partnership with Retail Economics, revealing that "high streets remain the lifeblood of the retail ecosystem", leading in visitor frequency with an average of 2.2 visits per person per month and "reinforcing their importance as destinations that bring people together".

Hybrid workers returning to the office and "experiential shopping" are driving increased high street visits.

The latest survey revealed that 31% of office workers play a key role in high street retail, with visits peaking during lunch hours and 33% of office workers choosing to visit after 17:00 on weekdays, particularly Tuesdays and Wednesdays which are popular days to venture into the office.

The report says that as returning to the office becomes more widespread, the retail sector has an opportunity to maximise engagement and sales by leveraging insights and presenting itself as a convenient shopping option for the hybrid workforce.

The under-35 demographic is increasingly motivated by experiential retail opportunities, such as dining and leisure. In November, that age group averaged 9.5 visits to physical retail destinations — more than double the frequency of those aged 55 and over.

The rise of social commerce, which enables shoppers to make purchases within social media apps such as TikTok and Instagram, is also likely influencing footfall into physical retail destinations and creating opportunities for in-store experiences.

Jenni Matthews, Marketing & Insights Director at MRI Software, said: "The latest findings depict a retail sector that continues to adapt and remain relevant as consumer behaviours shift.

"With 88% of the UK population visiting retail destinations and under-35s driving experiential trends, it’s clear that physical retail remains a powerful touchpoint for engagement.

"Retailers have an incredible opportunity to leverage these insights - not just to meet consumer expectations, but to exceed them by creating vibrant, immersive destinations that align with changing consumer behaviours."

Retail leaders are prepared for a challenging start to 2025 following the Autumn Budget, bringing with it financial pressures and rising costs.

Decisions will need to be made about whether such costs are passed onto consumers or absorbed by businesses. NEXT, for example, is among the retailers who have recently announced it will increase prices on like-for-like goods by 1%.

Consumers are already erring on the side of caution, as 51% of shoppers remain concerned about the rising cost of living over the next six months. That figure is down from 60% in May 2024, suggesting a gradual improvement in consumer confidence. However, affordability remains top of mind, with shoppers prioritising value and cautious spending.


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