Online fashion and lifestyle platform Zalando has announced Nikolaj Storm Copenhagen as the winner of its second Sustainability Award, in partnership with Copenhagen Fashion Week.
According to the jury, the collection Storm showcased at Copenhagen Fashion Week displayed his brand ethos of creating more sustainable styles which enable consumers to express themselves.
The brand’s commitment to reducing its impact on the planet means it has worked towards avoiding waste in a closed-loop process, by producing re-designs and items made with recycled materials. The variation of more sustainable materials displayed in the collection, as well as the fresh, modern approach to genderless and diverse fashion, set it apart from the competition.
Nikolaj Storm will receive a financial prize of €20,000 and a partnership with Zalando to develop an exclusive collection that will further explore more sustainable solutions in design across materials, production processes, technological solutions and traceability.
Anaheta von Berenberg, Buying Director Designer at Zalando said: “We are delighted to be able to announce Nikolaj Storm Copenhagen as the winner of this season’s Zalando Sustainability Award. Nikolaj Storm Copenhagen demonstrated a strong commitment to more sustainable practices by showcasing a variation of innovative materials within the collection and brought fun and energy to Copenhagen Fashion Week.
“It was this blend of boldness and dedication to more sustainable practices which set the brand apart from the competition. We believe it is this type of collection our consumers need right now to consider making more sustainable fashion choices.”
The collection was presented at Copenhagen Fashion week with a physical show in front of 120 guests. The event was delivered with all the social distancing and safety precautions required in the context of the COVID-19 pandemic.
Creative Director Nikolaj Storm added: “To win the Zalando Sustainability Award 2021 is a huge moment for me and one I am immensely proud of. It has been a journey to reach this point and I am grateful to work with a fantastic team of people who have brought me to this moment today. Our ambition is to marry together our passion of self-expression through fashion with our commitment to find more sustainable practices. This approach ensures we offer customers uncompromising styles, whilst allowing them to shop in a way that is kinder to the people and the planet.
“We are grateful to Zalando for bringing this award to the attention of the industry at a time when it needs it most. Our industry must continue to work harder to find better ways of promoting sustainable values, and with the support of initiatives like this, it is possible. We are excited for the next steps of our journey together and to create a collection for more fashion fans around the world to enjoy.”
The runners-up, Mother of Pearl and Teatum Jones were also recognised by the jury as outstanding examples of brands that inspire and integrate sustainability throughout the entire supply chain while creating bespoke fashion pieces that are wardrobe heroes.