NikeSKIMS releases first head-to-toe system of dress with Selfridges pop-up
NikeSKIMS has turned the Selfridges fifth floor into a movement studio this winter. From 30 January to 5 March, the pop-up showcases the brand’s most ambitious collection yet - the Spring '26 line. The collection is its first head-to-toe system of dress that blends Nike’s performance expertise with SKIMS’ signature sculpt.
Inspired by the modern ballerina, the collection fuses "grace" and "strength" across footwear, apparel and accessories. A highlight is the debut of the NikeSKIMS Rift Satin, a sleek update of the Rift silhouette.
The five apparel ranges - Matte, Stretch Knit, Ribbed Seamless, Weightless Layers and Woven Nylon - offer versatile solutions for everyday performance and style.
"This Spring ’26 Collection celebrates the timeless poise and elegance of ballerinas but with a distinct modern twist," said Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS. "We obsessed over every detail - from soft lines and feminine colours to premium materials. Each piece allows women to move with confidence and grace."
The campaign stars Lisa of Blackpink, whose multifaceted artistry as a dancer, singer and style icon mirrors the collection’s focus on strength and movement. Filmed in Paris and directed by Sergio Reis, the campaign also features professional ballerinas, highlighting the collection’s narrative of poise in motion.
"When I’m performing, it’s all about looking great while still being able to move and dance," Lisa said. "The NikeSKIMS collection is so comfortable and light that I feel confident wearing it everywhere - from rehearsals to traveling or even relaxing at home."
"The Spring ’26 Collection is a true head-to-toe system of dress, designed to make women feel confident and feminine,” added Jamie Jeffries, VP, Global Apparel at Nike. "Every detail - style, function, comfort - works seamlessly together. By combining Nike’s innovation with SKIMS’ sculpting technology, we’re delivering something truly unique."
Following the Selfridges pop-up, the collection launches globally from 5 February.
