NikeSKIMS debut apparel collection finally set to launch

Nike’s highly anticipated collaboration with Kim Kardashian’s SKIMS, which was originally scheduled to launch in spring 2025, is launching on 26 September via the Nike and SKIMS' websites and in select retail locations.

Described as “a new aesthetic and system of dress, obsessively crafted for the body, that goes from the studio to the gym and beyond”, NikeSKIMS spans seven collections and 58 silhouettes, offering more than 10,000 ways to combine a diverse range of looks.

Each piece is shaped by “uncompromising attention to detail”, delivering style, function and comfort that transitions between workouts and everyday wear.

Flattering lines, sculpting fabrics, innovative materials and neutral colourways offer women a complete wardrobe solution, from foundational bras and leggings to seasonal silhouettes and accessories.

The NikeSKIMS styles are brought to life in a debut film directed by Janicza Bravo, under the title of ‘Bodies at Work’, and campaign photography from Luis Alberto Rodriguez and Rob Woodcox, which “showcase the power and beauty of the body” while emphasising the individuality of women across all levels of sport.

The campaign also brings together more than 50 athletes from across the Nike portfolio, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner and Serena Williams, as well as SKIMS co-founder and Chief Creative Officer, Kim Kardashian.

Kardashian said: “NikeSKIMS’ ‘Bodies at Work’ film celebrates every woman’s strength and power. Our mission is clear: to redefine women’s activewear without compromise.

“This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes - from elite competitors to everyday gym enthusiasts - to move effortlessly and conquer their goals with confidence.”

Amy Montagne, President at Nike, commented: “NikeSKIMS is a bold evolution in how women experience sport and style. Together with SKIMS, we’re delivering what no other brand can. It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women.”

Olympic and world champion gymnast, Jordan Chiles, added: “I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSKIMS allows me to do that.

“The NikeSKIMS product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself.”

The first NikeSKIMS launch introduces three core collections that will be updated every season, as well as four new seasonal collections.

The ‘Matte’ collection offers everyday staples across 21 styles that provide mid-level compression alongside targeted smoothing and sculpting. Designed with an innovative fabric and powered by Nike’s Dri-FIT performance technology, each piece is sweat-wicking and versatile for movement.

The ‘Shine’ collection includes supportive and sleek styles with quick drying technology, a subtle sheen finish and stretchy feel. Designed for strength training, the collection delivers function and comfort that “transition effortlessly beyond the gym”.

The ‘Airy’ collection offers seven breathable, mesh-inspired knit pieces intended for layering and movement. Made from an ultralight, open weave mesh, with fitted and oversized silhouettes, the collection is ideal for low impact activity and “effortless styling”.

Tennis legend Serena Williams, winner of 23 Grand Slam singles titles and four Olympic gold medals, said: “It feels like butter on your skin, and I feel unstoppable when I’m training in it.”

Complementing the core NikeSKIMS apparel, one of the four seasonal collections is the ‘Vintage Seamless’ collection - crafted with a seamless knitting technology and wash technique that creates a worn-in, vintage inspired look and feel.