Nike to hike prices by as much as 10% amid Trump’s tariffs
US sportswear giant Nike is set to raise its prices by as much as 10% from 1 June, but has said it is making changes as part of "seasonal planning" instead of directly pinning blame on the pending tariffs brought in by US President Donald Trump.
That’s according to the BBC, which says that most Nike shoes that cost more than $100 (£74.50) will see a price rise of as much as $10 (£7.50).
That would mean that Nike’s popular Air Force 1, which currently retails at £110 at JD Sports and Footlocker in the UK, could soon be costing over £120.
Price of clothing and equipment will also be raised by between $2 (£1.50) and $10 (£7.50).
However, trainers that cost less than $100 will not be included in the price rises and children’s products will also not be included in the hikes.
Yesterday, JD Sports said that higher prices due to the tariffs in the US - where the UK sportswear retailer has been gaining ground with flagship stores in major cities such as New York and Chicago - could hit customer demand.
Nike has also said it will sell products directly to Amazon in the US for the first time since 2019.
Almost all Nike trainers are made in Asia, and goods from Vietnam, Indonesia and China are facing some of the heaviest US import taxes, in the region of 32% to 54%.
