Nike joins forces with SKIMS on new brand 'to disrupt activewear industry'

US sportswear giant Nike is teaming up with Kim Kardashian’s shapewear brand to launch NikeSKIMS, a new brand that is set "to disrupt the global fitness and activewear industry" with leading innovation.

NikeSKIMS will debut in the US this spring, available online and in select retail locations, with a global rollout planned for 2026.

The long-term partnership will introduce an extensive product line including apparel, footwear and accessories, bringing together Nike’s advanced innovation, sport science and athlete insights with SKIMS’ obsession with the female form and pioneering approach to creating solutions for "every body". Products will be crafted to fit every curve and enhance the body’s natural form.

Heidi O’Neill, President of Consumer, Product & Brand at Nike, said: "We’re energised by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS.

"This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy."

Kim Kardashian, co-founder and Chief Creative Officer of SKIMS, commented: "Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women.

"This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We're incredibly excited to unveil our first collection this spring."

Jens Grede, co-founder and CEO of SKIMS, added: "Over the past five years SKIMS has redefined the intimates and loungewear industry. Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we're poised to create a new standard in the global fitness and activewear market.

"This partnership will empower individuals to express themselves authentically, merging SKIMS' focus on body confidence and self-expression with Nike's relentless pursuit of excellence."

Last week saw SKIMS launch a new campaign starring Kim Kardashian called ‘Fairy Butt Mother’ for its new ‘Ultimate Butt’ collection of shapewear, bodysuits and leggings designed to give the wearer’s bottom instant lifting and rounding results.

In the campaign video Kardashian comes to the aid of a woman in a gym frustrated by her results no matter how hard she works out. With a wave of her SKIMS magic wand, the woman's 'butt fairy' instantly enhances her curves and boosts her confidence.