Nike announces collaboration with Jacquemus
Sportswear giant Nike and luxury womenswear brand Jacquemus have confirmed a new collaboration, launching 28 June.
The new collection, which includes womenswear and unisex items, is inspired by Nike campaigns from the 1990s and the All Conditions Gear collection.
The Nike x Jacquemus collaboration underscores Nike’s future vision of “50 for her” during its 50th anniversary year and follows the Nike's belief that sport isn’t simply about performance, but also is "an expansion of style and self".
Nike x Jacquemus will launch exclusively on the Jacquemus ecommerce site on 28 June, and at Nike stores globally this summer. Further details on the collection will be released prior to launch.
Simon Porte Jacquemus commented: “For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way. I have always been inspired by vintage ACG pieces and Nike campaigns from the ’90s. Having this imagery in mind, we designed women’s athletic wear with sensuous details and neutral colours, along with my own interpretation of the Humara, my favourite Nike shoe.
“It was important for the collection to be accessible for all bodies, and to be a natural blend of Jacquemus style and Nike performance.”
Jarrett Reynolds, Nike VP of Catalyst Apparel Design, added: “When we collaborate at Nike, it’s always a 50-50 union where each partner comes together to advance the other forward in ways that couldn’t have been done alone. With Jacquemus, we drew from vintage ACG inspiration and the interweaving of Nike Dri-FIT fabric and considered footwear like the Humara to create a nexus of sport and style that could only be done through the shared lens of Nike x Jacquemus. Collaboration at Nike, and with partners like Jacquemus, allows us to expand the culture of sport and redefine it for the next generation.”