Next partners with Jasper Conran for a range of homeware and furniture
Next has announced a new partnership with luxury brand Jasper Conran London, launching a furniture and homeware range.
The manufacturing licence agreement will see the brand expand and develop its existing relationship with Next to bring a collection of furniture, including beds, sofas, armchairs, dining tables and complementary homeware, to the market.
The items are all designed in London and will be sold exclusively on the Next online shop and in-store.
Jasper Conran London launched in September 2021 with a collection of handbags and leather goods, quickly expanding its offering to include dresses, bedding. Fragrances, watches and jewellery are also set to launch shortly.
The English designer previously built a licence brand of women's and men's clothing and accessories with Debenhams called J by Jasper Conran. TheIndustry.fashion spoke to Conran about his budding new brand on an episode of the In Conversation Podcast.
Jasper Conran commented: “This unique and exciting partnership marks a significant development and milestone for the Jasper Conran London brand. I am thrilled to be working with such an extraordinary retailer to bring my furniture and homeware vision to life."
Simon Wolfson, NEXT Chief Executive Officer, added: "We are delighted to be working with Jasper Conran London. We look forward to collaborating with them to deliver their iconic home and furniture designs to the UK market and beyond.”