Next has today cut the ribbon on one its largest stores in the UK – a giant 55,000 sq ft flagship store at the intu Merry Hill centre in the West Midlands.
The store is nearly double the size of Next’s previous store at the centre and occupies a unit that was previously home to supermarket Sainsbury’s.
It incorporates a Lipsy concession, a branch of Costa Coffee and a homewares department alongside one of Next’s largest collections of women’s, men’s and children’s wear.
Next is one of a number of brands, including River Island, Topshop and Topman, Primark and JD Sports, to have signed up for larger stores in the centre, ahead of a planned £100m refurbishment, which will include a new 180,000 sq ft leisure development.
“This brilliant new store is a significant investment by Next and a huge vote of confidence for intu Merry Hill’s exciting future as a prime retail and leisure destination,” said intu regional managing director Nick Round.
“Many of the UK’s most popular retailers are opening bigger stores across our portfolio of prime retail destinations where they can showcase their full product range and reach a high proportion of their target customers. We work closely with brands like Next and Primark to build space where they can flourish as part of our creative asset management strategy,” Round added.
Elsewhere in the intu portfolio, Zara is due to open a store three times the size of its existing store at intu Lakeside, in Essex, while River Island is doubling the size of its store at the same centre. Another giant branch of Next opened at the intu Metrocentre in Gateshead earlier this year.