Next launches new womenswear brand Friends Like These

Next has officially launched a new womenswear brand called Friends Like These. Soft-launched in August 2021, the label is described as a "feminine, trend relevant brand", designed for women aged 25-50.

Available online at Next, the brand's collection features midi and maxi dresses, skirts, jeans, cardigans, tops and footwear. Sizes range from 8 to 20, with plans for this to be expanded as the collections grow.

A new design and buying team was hired for the brand, with some team members moved from Lipsy departments. There are currently around 20 team members in buying, design and merchandising departments across the Friends Like These teams.

This news follows the launch of Woah, Next’s own skincare brand, which was released last month.

Read more about the history of Next in Theindustry.fashion's timeline for its 40th Birthday here.