Amazon Christmas campaign to hit screens as thousands of retail stores...
Amazon’s new global Christmas TV advertising campaign is set to hit screens today, as it seeks to boost traffic via its new "Amazon Christmas...
Christmas during COVID: three tips for marketing in a year of...
The countdown to Christmas has begun. And with Coronavirus having shaken up the industry, the holiday shopping season — like most other retail events...
YOOX unique virtual-styling feature expands its catalogue to 50,000 pieces
YOOX has shown confidence in its artificial intelligence, expanding the catalogue of its two-year-old YoooxMirror technology, where consumers can "virtually" try on clothing and...
Hush hits record £1m sales in one day with new mobile-first...
British women's fashion and lifestyle brand Hush hit a record £1m sales in one day just a month after it developed a new mobile-first...
M&S to drop its fashion TV campaign this Christmas
Marks & Spencer is reported to have dropped TV advertising for its fashion department this Christmas. According to Campaign, M&S has planned some online and...
TikTok moves into e-commerce with Shopify partnership
TikTok, the short-form video streaming platform, is making its first move into e-commerce via a tie-up with Shopify that allows brands to sell through...
WhatsApp to introduce in-app purchases
Facebook has announced that its WhatsApp messaging service would begin to offer in-app purchases for businesses, as it moves to boost revenue from the...
Havaianas partners with PVH Corp-backed start-up HATCH on new “Digital Showroom”
Brazilian flip-flop brand Havaianas has partnered with innovative start-up HATCH, backed by Tommy Hilfiger and Calvin Klein owners PVH Corp., becoming the first customer...
Mask-detecting CCTV cameras could prevent shoppers not wearing masks from entering...
CCTV cameras using artificial intelligence to prevent shoppers not wearing masks from entering stores could be rolled out across retailers in the UK. Hikvision's new...
The Communications Store chiefs launch new agency, ScienceMagic.Inc
Julietta Dexter and Daniel Marks, the CEO and Chief Creative Officer at The Communications Store, have teamed up with former CEO of The Guardian...
Burberry partners with Koffeecup to merge gaming technology and fashion design
Burberry has partnered with digital production agency Koffeecup to develop a new software which is “revolutionising fashion design and engineering” by merging gaming technology and...
Zalando acquires Swiss body scanning start-up Fision
Zalando has acquired Swiss mobile body scanning start-up Fision for an undisclosed sum. The online giant has bought Zurich-based Fision, a computer vision software outfit...
British Fashion Council announces new format for The Fashion Awards 2020
The British Fashion Council has announced a new digital format for The Fashion Awards 2020, in light of restrictions imposed on large scale events...
PayPal to introduce interest-free instalments payment feature
PayPal has added a feature which allows people to pay for items in three instalments as part of efforts to boost sales...