In the know: Supercharging your sales via social media
Natalie Hughes, founder of The Fashion Digital, the first ever social media agency specialising in digital content and media…
Farfetch accelerator to focus on sustainability as Stella McCartney joins
Dream Assembly, the start-up accelerator from global fashion platform Farfetch, is switching its attention to sustainability for its next…
Inspiration: River Island’s #ThisIsFamily campaign
High street giant River Island is challenging the perceptions of the traditional family unit with an inspiring new campaign…
The Industry Interview: Natalie Hughes, founder, The Fashion Digital
Natalie Hughes is founder of fashion-specialist social media agency The Fashion Digital, where she fine tunes the social media…
#AD-dressed: the rules of influence
In August 2018 the Competition & Markets Authority (CMA) launched a probe into the practices of celebrities and online…
John Lewis rolls out Qubist app so all “partners” can take part in its social marketing
John Lewis & Partners has signed with employee advocate app, Qubist, to build a stronger connection with its customers…
Event: The Industry meets Ben Phillips, Co-founder, Thread – 19 March 2019
The Industry will be in conversation with Ben Phillips, co-founder of one of the fashion industry’s most exciting and…
Champion launches “100 Years for the Team” campaign to celebrate centenary
Heritage US sportswear brand Champion is launching a centennial anniversary campaign called “100 Years for the Team”, exploring the…
Editor in Chief Lucy Yeomans stands down from Net-A-Porter & Porter
Lucy Yeomans has stood down from her role as Editor in Chief and global content director at Net-A-Porter and…
Zara unveils new logo to mixed response
Following 2018’s year of “bland rebrands” with fashion houses from the high street to haute couture ditching the serif…