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Tech & Media

Twitter

Twitter is testing a new shopping feature for brand profile pages

Twitter has announced it will shortly begin allowing businesses to showcase products for sale at the top of their profile page, as it follows in the footsteps of rival Facebook which opened a “Shops” feature last year.
Reactive Reality

Augmented reality platform for trying on clothes to launch this week

Augmented reality (AR) company Reactive Reality has announced it will this week launch its PICTOFiT Shopping mobile and web apps, designed to enhance e-commerce platforms with virtual clothes fitting technology.
eBay 2021

eBay UK launches new support packages as it records a 237%...

Online marketplace eBay UK has announced it has recorded a 237% rise in new small businesses joining the platform since the start of the pandemic last year, the equivalent to a new business registering every 2 minutes.
Sekonda

Sekonda launches Build Your Watch concept to “bring personality back to...

Putting the fun back into watches, Leicester-based watch maker Sekonda has just launched a ‘Build Your Watch’ platform that “puts the design process back into the consumer’s hands”.
The EDIT LDN Founder

Limited Edition footwear and streetwear business The Edit LDN to raise...

Limited edition footwear and streetwear business The Edit LDN is set to raise £3m in 2021, as it targets expansion into the US and South East Asia markets.
HERO Klarna

Klarna acquires UK-founded social shopping platform HERO

Klarna, the global payments giant, has acquired UK-founded social shopping platform Hero, which connects in-store teams directly with online consumers.
Rotaro

Rental platform Rotaro partners with Airbnb for sustainable pop-up fashion experiences

Clothing rental platform Rotaro has partnered up with Airbnb to launch a series of sustainable fashion experiences at a pop-up store in Carnaby Street, with all proceeds going to the charity Protect Earth.
Zara Inditex

Zara launches innovative Store Mode technology in UK

Zara has launched its innovative Store Mode functionality across its ecommerce and in app, helping to connect its stores and digital platforms in the UK.
Marks & Spencer

Marks & Spencer launches bookable group suit fittings ahead of peak...

Marks & Spencer is launching bookable group suits fittings at 25 of its largest stores as final restrictions are set to lift on weddings in England on 19 July.
Crocs

Crocs collaborates with Gen.G Esports for Minecraft competition

Global esports organisation Gen.G and casual footwear brand Crocs has announced a partnership for a Minecraft build competition.
ITV Love Island

ITV to launch shoppable TV beginning with Love Island and Boots

ITV is to launch shoppable TV, allowing viewers to buy items from its programmes directly on screen. Love Island will be the first programme to offer the service with the first confirmed launch partner Boots.
Allbirds Apparel

Allbirds announces ambitious new sustainability commitments

Allbirds has announced 10 new ambitious sustainability commitments, featuring some of the most science-based sustainability goals the footwear and apparel industries have ever seen.
Christopher Raeburn

Christopher Raeburn to launch East London community design lab

Christopher Raeburn, founder of RÆBURN and Global Creative Director of Timberland, is to design and produce a new creative hub and design lab in London's East Village, Stratford.
Seven Dials

CACI and O2 Motion introduce revolutionary footfall analysis

CACI, the consumer and location intelligence specialist, and O2 Motion, which provides insights on anonymised population movement, have joined forces to create a comprehensive and accurate location intelligence service.
StyleSwap

StyleSwap ‘digital conscious platform’ for fashion announces beta launch

Buying and reselling fashion platform StyleSwap has announced its beta launch will take place on 30 June 2021.

Does your brand work with influencers? Use this guide to keep...

Consumption of digital media skyrocketed during the pandemic as locked-down consumers turned to their smart-phones for inspiration, entertainment and, of course, shopping. According to data
LVMH Innovation Award

Live stream shopping start-up Bambuser wins 2021 LVMH Innovation Award

LVMH Moët Hennessy Louis Vuitton has today revealed Bambuser, a start-up specialising in live stream shopping, is the winner of the 5th LVMH Innovation Award.
TikTok fakes

Gucci is TikTok’s most counterfeited luxury brand, study reveals

A new study has revealed the most counterfeited luxury brands on the social media video application TikTok, with Gucci taking the top spot.
Sports Direct Oxford Street

In Pictures: Sports Direct opens revamped Oxford Street flagship

Sports Direct has reopened its Oxford Street flagship store, following a £10 million refurbishment. The site has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s latest elevation strategy to the retail space.
Klarna's Sebastian Siemiatkowski

Klarna’s Sebastian Siemiatkowski talks about the future of fintech and retail...

Klarna co-founder and CEO Sebastian Siemiatkowski was in London last week to launch the disruptive payments provider's game-changing new shopping feature – which allows customers to shop across all retailers via the Klarna app, whether they are Klarna merchants or not – and to visit the company's brand new London HQ.