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Tech & Media

Adidas CONFIRMED

Adidas launches exclusive product app CONFIRMED in the UK

Adidas has announced that its CONFIRMED app will immediately launch in the UK, allowing users to gain exclusive content and products. The app launched in
Klarna Influencer Board

Klarna launches Influencer Council to develop guidance for influencers advertising online

Buy Now, Pay Later service Klarna has launched its own Influencer Council, with the goal of developing best practice guidance for influencers and brands advertising
Flannels

Frasers Group partners with Red Ant for Flannels in-store and remote...

Frasers Group has partnered with superior customer experience provider Red Ant to introduce in-store and remote services across its Flannels brand, with a view to expand in to other areas in the future.
Zip, Buy Now Pay Later

Buy Now, Pay Later service Zip launches in the UK

Buy Now, Pay Later provider Zip has today announced its arrival in the UK across many retail sectors including fashion, health, beauty, homeware and entertainment.
Glow knitwear, one of the first businesses on eBay for Change

eBay to invest in small businesses to support disadvantaged communities

eBay UK has announced a three year multi-million pound training and finance support package for retail businesses within the social enterprise sector. The ‘eBay for
British Fashion Council

British Fashion Council to address sustainability at Expo 2020 Dubai

British Fashion Council's CEO Caroline Rush is one of the headline speakers announced for a program of events exploring the future of fashion and retail,
Anthropologie

Anthropologie reports 25% increase in customer transactions due to virtual experiences

Urban Outfitters Inc has reported growth of 25% in customer transactions at its Anthropologie and BHLDN brands after investing in virtual customer experiences. Using business
DREST hairstyling Sam Mcknight

DREST innovates Gameplay with high-fashion hair by Sam McKnight

Interactive luxury styling game DREST has introduced 15 high-fashion digital hairstyles by Sam McKnight, in a nod to Digital Fashion Month.
PrettyLittleThing GoogleAd

PrettyLittleThing capitalises on ASOS’s Topshop launch with targeted Google advert

Following ASOS's multi-million-pound Topshop and Topman launch campaign, rival fast fashion womenswear retailer PrettyLittleThing has initiated a tongue in cheek Google advert campaign, directing customers to its e-commerce site.
Net-A-Porter

NET-A-PORTER and MR PORTER launch iOS widgets to enhance mobile shopping...

NET-A-PORTER and MR PORTER have launched new widgets for iPhone and iPad users, enabling customers to preview and directly access the "What’s New" pages for both stores from their iOS device’s home screen. 
Fila

Fila launches “Find Your Freedom” campaign highlighting impact of pandemic on...

The coronavirus pandemic has left nightclubs closed and renowned DJs redundant, so Fila, a sportswear brand synonymous with the rave scene, has launched a new social campaign called #FILA "Find Your Freedom" to highlight their plight.
In the Style

In The Style appoints former Nobody’s Child CEO in key tech...

Influencer backed e-commerce fashion brand In The Style has bolstered its leadership team with the appointment of former Nobody’s Child CEO John Allen, as chief technology officer and chief digital officer.
Tommy Hilfiger

Tommy Hilfiger Regent Street flagship store begins offering virtual shopping

Tommy Hilfiger has begun offering personal virtual shopping experiences to customers from its Regent Street flagship store. Customers can experience the services that they would
BFC LFW 2020

BFC announces Clearpay as Principal Partner of London Fashion Week

The British Fashion Council has announced that Clearpay will become the Principal Partner of London Fashion Week, as part of a two-year partnership starting from
GFF // Sarah-Louise Klossler

Graduate Fashion Foundation returns to LFW to showcase six emerging designers

Graduate Fashion Foundation has confirmed it return for the fourth season this February to London Fashion Week, working in collaboration with Visualist to further elevate

PODCAST: more2 Founder & CEO Kevin McSpadden

We take a deep dive into the world of Marketing Science with Kevin McSpadden, founder and CEO of More2. Kevin works with retailers at board level to get them focused on the right measures and actions that will ensure their future success.
Kappa

Kappa launches SS21 #keepPERFORMING social campaign

Italian sportswear brand Kappa has just launched a new social campaign for SS21 called #keepPERFORMING to highlight and promote the brand’s rich sporting history by celebrating performers of all backgrounds – “encouraging the world to keep active.”
Tommy Hilfiger // FutureLearn

Tommy Hilfiger partners with learning platform FutureLearn for social impact course...

PVH Corp owned Tommy Hilfiger has announced a partnership with online learning platform FutureLearn on a series of social impact courses hosted by the brands campaign ambassadors Jameela Jamil, Mogli, Kiddy Smile, Compton Cowboys and Indya Moore.
Monsoon Accessorize

Monsoon Accessorize reaps rewards of digital transformation

Monsoon Accessorize is achieving a rise in mobile traffic and conversion rates, following the launch of new, more-agile, flagship online stores for its brands last year.
M&S education

M&S launches archive of free educational resources to help with school...

Marks & Spencer has launched a series of free online learning resources, covering topics including food, fashion and business studies, for parents, carers and teachers