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What Does the Mobile Update Mean for Fashion and E-Commerce Brands?

It’s just over a week since ‘mobilegeddon’ and brands have been scrambling to make sure their site is mobile friendly before the Google mobile

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Why Outreach is Still Important to the Fashion Industry

Since Google Penguin decided to completely wipe out brands that spent (misplaced) time and effort trying to get black hat backlinks to their

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Top Fashion Sites Pitted Against Each Other in CRO Study

Did you know you have three seconds to appeal to a customer before they leave your site? Or that some of the world’s

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Tahir’s Tips: How to Franchise from a Legal Perspective Cont.

In my last article I looked at franchising, specifically from the franchisor’s perspective – i.e. the brand owner. Here we look at the

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5 Recent Google AdWords Updates Critical To E-Commerce

Google AdWords is a constantly evolving beast, and if you don’t keep tabs on every new change, your competitors will leave you eating

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Tahir’s Tips: How to Franchise from a Legal Perspective

A company franchising their business – the ‘franchisor’ – in essence provides another party – the ‘franchisee’ – with all the building blocks required to

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Tahir’s Tips: Building a Website – The Legal Steps Cont.

This is the second installment of a two-part series on the legal considerations to make when building a website for your brand, especially

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Tahir’s Tips: Building a Website – The Legal Steps

If you’re setting up a brand to sell online for the first time, or expanding your website to target different customers, there are

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Tahir's Tips: Minimising the Threat of 'Worker Poaching'

In this article I look at preventing the dissipation of your human capital (i.e. how to minimise the threat of your key staff jumping

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Tahir's Tips: Retail Agreements for Concession & Lease

One of the anomalies of business in the digital age has been the continued success of bricks-and-mortar stores in the fashion industry. The

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Tahir’s Tips: Retail Agreements for Concession & Lease

One of the anomalies of business in the digital age has been the continued success of bricks-and-mortar stores in the fashion industry. The

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Tahir's Tips: Ownership & Licencing of Tattoos

Tattoos were once the preserve of hardened bikers and extroverted punks, but they are now part of mainstream culture and this is reflected

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