Newbie’s UK retail expansion continues with Bracknell and Ealing stores to open

Swedish childrenswear brand Newbie is opening its 10th UK store at The Lexicon shopping centre in Bracknell, Berkshire, on 10 July, and will be adding store number 11 to its portfolio in Ealing, West London, in November 2025.

Earlier this month, Newbie opened a store at King Edward Court in Windsor, while last month saw it launch a store at The Glades in Bromley.

Newbie UK Country Manager, Gemma Keenor, said: "We are excited to open our tenth store in Bracknell on 10 July as there is an increased demand for childrenswear clothing. We are also incredibly proud to have opened another Newbie store in the beautiful historic market town of Windsor earlier this month.

"The reception we have received from our customers has truly exceeded all our expectations. Already on our opening weekend, Windsor broke sales records for a UK store opening, and we very much hope for the same reception in our Bracknell store."

Thomas Kusoffsky, Vice President at Newbie, added: "The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here.

"Our British customers have given Newbie a very warm reception and they clearly appreciate our focus on timeless design, our nostalgic style and our PreLoved concept.

"The UK is an important market in our global expansion strategy, as we aim to also establish the Newbie brand in more markets across Europe."

The Newbie store in Bracknell will be offering a complete wardrobe for children aged 0 months to 8 years, featuring hand-drawn patterns and a soft colour palette inspired by nature, with a clear focus on sustainability.

It will also showcase the latest ‘Summer Fields’ collection, which launched in May, featuring strawberry prints and gingham checks in soft pink, yellow and green.

In addition to its children’s clothing, Newbie offers a Newbie Woman collection, providing matching outfits for mothers and children.

The new Bracknell store will offer a special 15% discount to customers throughout the opening weekend (12-15 July inclusive), with exclusive goody bags and cinnamon buns for the first 100 shoppers.