New upcycling app Loom launches with 100 designers including Stuart Trevor

A new upcycling app called Loom has launched to offer a way for consumers to breathe new life into their wardrobes – turning old garments into bespoke, reimagined pieces with the help of over 100 designers including AllSaints founder Stuart Trevor.

Loom connects users to a community of skilled professionals, also including upcycling enthusiast and designer Lydia Bolton, who offer services like alterations, dyeing, embroidery and screen printing, transforming clothing that might otherwise go to waste into something unique.

Having undergone an initial trial period, the official launch this week marks a major step forward in "making sustainable fashion both accessible and creative".

Founded by Daisy Harvey, a seasoned entrepreneur with over 15 years of experience in the fashion industry, Loom is "positioned to disrupt the fashion world" by offering a marketplace where users can upload items and receive personalised upcycling ideas from designers.

Harvey had previously led the global merchandising outlet team at Burberry, honing her expertise in luxury fashion and business operations. She then went on to launch sustainable fashion marketplace, Löfte, with pop-ups including one on London’s Oxford Street.

Harvey said: "We are seeing a shift in how consumers view their clothing. They want to make more sustainable choices, but they also want to be creative with their pieces. Loom empowers them to do both, all while supporting our incredible independent designers."

Loom also boasts an impressive roster of advisors, including Pan Phillipou, former CEO of Diesel, Georgie Hyatt, founder of Rotaro, and Stuart Trevor, who now has his new eponymous label that reworks deadstock and vintage pieces.

Trevor commented: "I’ve always believed in the power of reinvention and sustainability in fashion. Loom is taking that concept to the next level, offering a platform where fashion lovers can breathe new life into their old clothes, which is exactly what the industry needs right now.

"As someone who’s been part of the fashion world for years, I see Loom’s approach as both innovative and incredibly timely. Their ability to combine creativity with sustainability is something that truly excites me, and I’m proud to be involved in supporting a business that’s creating real, impactful change in how we approach fashion and waste."

Pan Phillipou said: "The fashion industry has been slow to adapt to the sustainability demands of consumers, but Loom is flipping that script. The idea of upcycling has long been considered niche, but with Loom, it’s becoming a mainstream solution. What impresses me most is their tech-driven approach, which makes upcycling accessible to a much wider audience.

"By using innovation to drive sustainability, Loom is not only helping individuals reimagine their wardrobes but also showing the industry how we can reduce waste while still embracing creativity and style. I’m excited to support a platform that’s pushing boundaries in such a meaningful way."

Pricing on the platform starts from £30 for simple alterations, with dyeing services priced at £80. Users can also have entire items redesigned, with bridal redesigns starting from £150 already proving particularly popular on the app.

Loom’s innovative approach has already caught the attention of industry leaders and sustainable fashion advocates. The company has been nominated for the prestigious H&M Global Change Award 2025 by the Ellen MacArthur Foundation.