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New Look to open first ever UK outlet store

Jeremy Lim
23 February 2022

British fashion retailer New Look will open its first-ever UK outlet store at The Boulevard outlet centre in Northern Ireland on 25 February.

The new 2406 sq ft store will offer a selection of women's clothing, footwear, accessories. The move marks New Look's entry into clearance retail, with the British fashion retailer joining recent additions at  The Boulevard such as Joules, Levi's and Molton Brown.

Emma Lessani, Head of Property at New Look, said: "We're thrilled to open our first outlet store at the Boulevard. With high trading figures and a large footfall of key audience demographics, we feel this designer shopping destination is the perfect location for us to trial an outlet store, reaching both new and existing customers across Northern Ireland, and offering great value on last season's fashions."

Chris Nelmes, Retail Director at the Boulevard added: "We continue to buck national reports that indicate a decline in shopper footfall. In December we recorded our best month of sales on record, and 2021 saw an overall increase of 23% compared to the same trading period in 2019. New Look is a fantastic addition to the Boulevard's retail portfolio and slots in seamlessly with our other fashion brands such as Kurt Geiger, Guess, and Levi's."

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