New Look strengthens omnichannel offering and fulfilment network

New Look has teamed up with Manhattan Associates to strengthen and streamline its omnichannel offering across the high street and online.

The British fashion retailer said the strategic move will make New Look more nimble, agile and responsive to fast-paced and ever-changing consumer expectations for frictionless commerce.

The Manhattan Active Omni suite, a new order management system, will give New Look a single view of inventory across all customer touch points. The new system will also enhance existing store capabilities and allow for additional omnichannel functionality, such as store fulfilment.

Tristan Holiday, Logistics Director at New Look said: "In our stores and online, we aim to bring the New Look brand to life and create a fun, accessible shopping experience for our customers. Working with Manhattan Active Omni will provide the technology foundation, to allow us to constantly review our fulfilment network and realign it accordingly, matching the ever-changing needs of our customers.

"Whether it’s our online offering which has hundreds of new lines added every week, home delivery, order in-store, or Click & Collect, Manhattan Active Omni will enable New Look to constantly innovate and to deliver a seamless brand experience for our customers, be that in-store, online, in-app or even across social media."

New Look currently serves customers across more than 450 stores in the UK and Ireland, with its website operating in 66 countries worldwide.

Craig Summers, Managing Director at Manhattan Associates UK & Ireland, added: "Manhattan Associates’ order management system will enable New Look to integrate to more stock sources and marketplaces, increase visibility of inventory, ship products faster and more profitably from stores and warehouses and offer its customers more of what they want, when and how they want to receive it."