New Look partners with parcelLab to drive customer loyalty

New Look has partnered with ParcelLab to enhance its post-purchase experiences for online customers.

With the support of ParcelLab, New Look hopes to enhance its relationships with customers by providing greater transparency and more relevant communications. The partnership will allow the brand to provide "proactive messaging and personalised communications from purchase to delivery, and beyond".

Using ParcelLab’s technology, New Look will be able to undertake direct communications with customers, including information updates on the status of their orders. It will also allow the brand to make personalised product recommendations to shoppers based on their previous purchase behaviour.

Nick Ormerod, Director of E-commerce at New Look, said: "As a company, we always strive to cultivate the best possible experiences for fashion lovers, whether in store or online. The partnership with ParcelLab will help us to provide seamless post-purchase interactions that keep customers happy and engaged."

Tobias Buxhoidt, Co-Founder and CEO at ParcelLab, added: "We’re delighted to be working with such a forward-thinking brand, helping it to continue providing the best possible experiences to their customers.

"At this critical time for the retail industry, it’s more important than ever that brands make each interaction with customers meaningful and relevant – and the post purchase experience is a crucial part of this. We look forward to supporting New Look in providing customers with clear and proactive communications that are key to unlocking loyalty and enabling business growth."