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New Look launches 'vintage and pre-loved' Re-Fashion concessions

Tom Shearsmith
17 January 2023

New Look plans to build on its partnership with Re-Fashion by launching six new concessions in-store, offering a curated collection of pre-loved garments.

Launching across stores in Coventry, Nottingham, Peterborough, Leicester, Loughborough and Wolverhampton, Re-Fashion and New Look are working together to reduce clothes waste across the fashion industry. The concessions will be launching in stores from 28 January.

The launch promises a "must-have collection of vintage and pre-loved from a range of different brands".

New Look launched a circularity initiative with the resale platform in 2021, allowing customers to drop off free donation bags from Re-Fashion at the nearest Collect+ destination. The clothes are then repaired and up-cycled by the platform before being put up for sale on its site.

In partnership with charity Tree-Nation, New Look will also plant a tree for every bag donated.

Steve Lyons, Co-founder of Re-Fashion, said: “Offering vintage and pre-loved fashion is a tangible way to create awareness and encourage more sustainable behaviours, easily accessible by all New Look customers”

Sue Fairley, Head of Quality at New Look, commented: "I am delighted New Look are collaborating with Re Fashion giving Vintage and Pre-Loved items a new home, supporting our commitments to driving more circular business models and offering choice to customers who want to live more sustainable lifestyles. Extending the wear of clothes ultimately saves precious resources and reduce to lifetime carbon footprint of the item. Don’t forget the great fashion finds which Re Fashion have curated."

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