New Look has unveiled its first 915 fashion line for boys aged 9 to 15 years, expanding on the 915 brand which is already available for girls.
The clothes in the 915 for boys range form part of New Look Kind, which offers pieces that are “more sustainable and friendlier to the planet”, such as 100% organic cotton tops, jeans made using less water and fewer chemicals, and sweatshirts and joggers made with responsibly grown fabrics.
Starting at £4.99 for slogan Ts, the range is available online line and will be in-store from 12 April, when non-essential retail is due to reopen in England.
Helen Connolly, Chief Commercial Officer for the UK and Ireland, New Look, said: “We are excited to launch our first 915 Boys range this month, expanding on our well established 915 Girls range. We are proud to be able to offer our customers the chance to shop for the whole family, and look forward to welcoming new customers to New Look.”