New Look CEO Helen Connolly set for George at Asda return
Asda has appointed New Look CEO Helen Connolly as CEO of its George fashion and homeware brand.
Connolly has previously spent more than 15 years at George across two periods earlier in her career, most recently as Director of Buying for Womenswear and Lingerie.
She will re-join the business “in due course” from New Look, where she has served as CEO since 2022, having previously held the role of Chief Commercial Officer. Prior to New Look, Connolly was CEO of Bonmarché between 2016 and 2020.
Allan Leighton, Chairman of Asda, said: “Helen is an exceptionally experienced retailer with a strong track record of leading fashion and retail businesses. Just as importantly, she knows George well, having spent more than 15 years with the brand earlier in her career.
“Her combination of leadership experience, commercial expertise and understanding of our customers makes her the ideal person to lead George through its next phase of growth.”
Connolly added: “I'm delighted to be returning to George at Asda. I spent many years with the business earlier in my career, so in many ways this feels like coming home. I know first hand what makes George such a special business.
"There's a real passion for serving customers well and creating products that offer outstanding quality, style and value. I'm looking forward to working with the team to build on that and help shape what's next.”
Connolly will succeed Liz Evans, Chief Commercial Officer, Non-Food and Managing Director of George, who left Asda at the end of June after four years with the business.
