New children's accessories brand Flitzy launches

Children's jewellery brand Flitzy has officially launched its debut collection, offering a range of fashion, hair and jewellery accessories for kids aged three years and above.

Combining all things fun and glitzy, the range has three categories: Fun, Fashion and Fancy. Fun is for trendsetters who love to wear bright colours. Fashion is for those who like to create their own style and look for unique pieces. Fancy is for those who love products that sparkle.

For hair, the brand includes alice bands, hair clips and fake multicoloured hair. While the the brand's jewellery collection offers necklaces with heart, flower and butterfly charms. Along with earrings, bracelets and rings.

Flitzy also stocks 'Believe Beads' that include encouraging affirmations, with the aim to encourage customers to be positive and believe in themselves and others.

To launch the brand, Flitzy teamed up with seven year old Russian YouTuber Like Nastya.