New Balance unveils 'Grey Days' pop-up with chance to win trainers
New Balance has launched a new pop-up in Covent Garden’s Seven Dials in the form of a newspaper kiosk called ‘Grey Days’ – complete with a printed newspaper in celebration of all its grey trainers.
Visitors are being encouraged to grab a Grey Days newspaper and complete a crossword puzzle at the back. They can then return it for staff members to verify the answers and, if correct, participants will have a chance to ‘play’ and pick a counter from within a concealed bag.
Every day, up to and including 10 May, there will be 10 grey counters given away to lucky winners - with the prize being a gift card which they can redeem in store for a pair of free trainers.
New Balance first introduced a grey running shoe in the 1980s and, in a statement, the brand says that "grey is more than a colourway" and that it "embodies a design philosophy of timelessness, quality, and quiet confidence, spotlighting the brand’s legacy and the evolution of its innovation and silhouettes across generations".
The brand is celebrating grey throughout May, with an assortment of new and classic footwear and apparel styles in a full range of grey shades.
Grey Days styles will be globally available in New Balance stores as well as on NewBalance.co.uk and through select retailers.
