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Never Fully Dressed announces new partnership with Global-e

Sadiyah Ismailjee
15 September 2020

British womenswear brand, Never Fully Dressed is partnering up with international e-commerce solutions provider, Global-e to expand its international offering, through the creation of localised shopping experience tailored to each market.

Global-e is a cross-border e-commerce solutions company, which provides retailers with seamless, risk-free cross-border e-commerce solutions. The company helps retailers dramatically increase their international sales by deeply localising the customer experience.

The contemporary womenswear label will use its new partnership with Global-e to boost its international growth, whilst also giving its International customers the confidence to shop.

Never Fully Dressed has over 200 destinations. Global-e will now manage the international cross border end-to-end solutions on behalf of Never Fully Dressed, accelerating the brand’s online retail presence globally with seamless payment, delivery, and returns as well as currency conversions available in each territory.

International customers will also be able to shop in their local currency, return items through a more simple method, as well as be given multiple payment platforms at checkout such as Apple Pay, Amazon Pay, Discover, and Klarna.

The new partnership follows the brand's launch of its new Curve offering and its soon-to-be Petite range.

Founder of Never Fully Dressed, Lucy Aylen said in a statement: “The effect of COVID-19 amongst International sales has impacted our business, the partnership with Global-e allows us to introduce shopping initiatives to boost those sales once more. The transparency of Global-e gives our International customers stronger confidence in shopping with us.”

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