Net-a-Porter is expanding its NET SUSTAIN platform, introducing more sustainable fashion brands and beauty for the very first time.
The online luxury retailer said its aim was to make sustainability more accessible for customer by including brands “driven by a desire to make fashion and beauty more sustainable”.
The new addition of sustainable beauty to the platform, highlights Net-a-Porter’s commitment to expanding its sustainable options beyond ready to wear.
From January 2020, 27 beauty brands will be added to the NET SUSTAIN platform, along with 45 additional fashion brands, bringing the total across beauty and fashion to 100.
Net-a-Porter’s current profile of brands include Tata Harper, Aesop, Dr Barbara Strum and Vintner’s Daughter, while new niche and up-and-coming beauty brands joining the NET SUSTAIN beauty offering will include the likes of Cosmydor, One Ocean Beauty, Sana Jardin and Seed to Skin.
NET SUSTAIN customers are now given the option to select among eight categories to specialise their search further, for instance if a product has been locally made it uses “considered materials”.
Net-a-Porter’s has structured its approach to sustainable beauty based on its existing framework and pillars established by Net Sustain: Considered Materials & Ingredients; Considered Processes; Reducing Waste; Locally Made; Craft & Community, along with the new pillars of Vegan and Animal Welfare. The luxury retailer has selected each product in a way which fits within one or more of these pillars.
Elizabeth von der Goltz, Global Buying Director at Net-a-Porter said: “Since the launch of NET SUSTAIN in June 2019, we have been committed to expanding in this area and enabling our customer to make informed choices. We are especially excited to launch beauty into the platform for the first time, following extensive onboarding and vetting processes.
“Terminology with sustainable beauty can mean different things to different people – NET SUSTAIN celebrates the brands that place sustainability at the heart of their business mission, and our attribute taxonomy recognises that every brand will take a slightly different approach depending on the nature of their supply chain and their end product.”
“For the new year, we also want to approach our wardrobes with a sense of considered style and so have asked 17 brands to produce the ultimate sustainable key pieces for our customers to love for many seasons to come. It’s all about making your wardrobe work harder for you, mixing one or two investment pieces into your existing collection”.