NET-A-PORTER and MR PORTER to launch exclusive Balenciaga collections
YNAP's flagship sites NET-A-PORTER.com and MR PORTER.com are to launch two exclusive capsule collections with Balenciaga, the first time the Paris-based maison has collaborated on exclusive men's and women's capsules under creative director Demna Gvasalia.
The collections will launch on 22 January and will comprise ready-to-wear, bags, jewellery and accessories in limited-edition colorways and prints across "archetypal styles" from the SS18 runway show.
NET-A-PORTER’s offering comprises 53 pieces ranging from jersey tees and hoodies to printed woven shirts and dresses, plus outerwear and denim including two jean styles and a jacket. The signature Pantashoe will be available in an exclusive cobalt blue with a metal chain print, while key accessories include quilted aluminum bags with chain straps, the cult Knife bootie and the Speed sneaker in a grey colourway.
MR PORTER’s selection will consist of 34 pieces with a focus on outerwear and sweaters; many of the ready-to-wear pieces are embroidered with the new “BB Mode” logo. MR PORTER will also launch an exclusive version of the Triple S sneaker in green, and two Speed Sock sneakers with “BB” detailing.
Both capsules will launch with a join social and digital campaign shot and styled by Balenciaga collaborators Johnny Dufort and Lotta Volkova, with creative direction from NET-A-PORTER and MR PORTER’s in-house teams. The campaign features Balenciaga fashions worn in everyday situations and was shot in the London-based headquarters of NET-A-PORTER and MR PORTER on staff members from across both businesses.
NET-A-PORTER and MR PORTER president Alison Loehnis said Balenciaga was "one of the most exciting brands in fashion". "This project was a wonderful partnership and a first of its kind with Balenciaga’s campaign creators, Johnny Dufort and Lotta Volkova, photographing and styling our own teams wearing the exclusive collections against the backdrop of our offices.
"With Johnny’s keen observational eye and Lotta’s signature undone glamour, this campaign represents a true behind-the-scenes glimpse into the world of NET-A-PORTER and MR PORTER through Demna’s Balenciaga lens," Loehnis said.
“We are very happy to collaborate on this unique project between BALENCIAGA and NET-A-PORTER and MR PORTER. There are only a few online pure players that can make it happen," Balenciaga CEO Cédric Charbit added.