NET-A-PORTER and MR PORTER launch exclusive collection with Dries Van Noten
NET-A-PORTER and MR PORTER have teamed up with celebrated Belgian designer Dries Van Noten on two exclusive capsule collections.
The dual men’s and women’s collections draw inspiration from "dream-like summer days, travel and escapism", while encapsulating Van Noten’s vision for colour, vibrancy and optimism. The collections include androgynous styles in relaxed silhouettes and fabrics in sunburst colours and psychedelic prints.
T-shirts, shirts and shorts are emblazoned with “Wish You Were Here” motifs and swimwear, shoes, sunglasses and beach accessories complete the collections.
NET-A-PORTER’s offering comprises 62 pieces in an assortment of bright and bold patterns in lightweight poplins, jerseys, terry and mesh knits alongside accessories and shoes in playful geometric shapes and equally bright colours to complement the ready to wear offering.
To celebrate the launch of the exclusive capsule collection on NET-A-PORTER, Van Noten will appear in the May issue of NET-A-PORTER’s digital title, PORTER, providing access to the inspiration behind the capsule, what the designer is interested in exploring in this new decade and what lessons he thinks the industry can take away from the past year.
On MR PORTER, the exclusive collection consists of 40 pieces, and marks the first time Dries Van Noten has collaborated on an exclusive menswear collection with a retail partner. Focusing on casualwear fit for the beach, the collection features an array of bold, floaty camp-collar and classic patterned shirts; loose-fitting T-shirts and hoodies; drawstring shorts and swim shorts alongside high-summer accessories.
MR PORTER will also feature Van Noten in its digital magazine The Journal with the debut of a new designer content series called Hosted By… which celebrates some of the brightest and most resonating voices in menswear. This first instalment for Hosted By… will feature varietal storytelling and a special video, narrated by Van Noten himself, offering unique and intimate insight into the designer’s approach to work and life.
“I am honoured to launch this selection of garments for summer with MR PORTER and NET-A-PORTER. This collection has an optimistic attitude that reflects a carefree, relaxed day at the beach with friends. A state of mind we all need these days and may soon even be a reality,” said Van Noten
“We are thrilled to be partnering with Dries Van Noten on his first venture into high summer. It is a truly optimistic, fun and bright collection, and a perfect representation of Dries’ carefree vision for the season. It is sure to evoke a sense of escapism, something everyone is looking for right now, and will certainly resonate with NET-A-PORTER customers globally," said Lea Cranfield, Chief Buying and Merchandising Officer, NET-A-PORTER
“Mr Dries Van Noten is one of the most celebrated designers in our industry, and we are honoured to partner with him and the Dries Van Noten team on an exclusive capsule collection. The new capsule and corresponding editorial will no doubt inspire our global customers for sunnier, summer days ahead, and will also provide them with an intimate look at the man behind so many of our favourite collections,” added Sam Kershaw, Buying Director, MR PORTER.