Natura &Co unveils new sustainability targets for the next 10 years

Brazilian beauty giant, Natura &Co which owns brands Avon, Natura, The Body Shop and Aesop has announced a comprehensive sustainability plan for the next 10 years.

The plan includes actions to solve issues related to climate crisis, the Amazon deforestation, the defence of Human Rights and the creation of a circular economy and features three main pillars.

During the next ten years, the beauty group aims to achieve Net Zero carbon emissions for its four brands, tracking emissions throughout its entire value chain and that of its suppliers; from extraction of raw ingredients to packaging disposal.

The group will also enforce the Nagoya Protocol and payments of ABS (access and benefit sharing), to prevent biodiversity loss.

Furthermore, Natura &Co’s plan intends to step up the actions of the brands, especially Natura, based in the Amazon region.

In addition, Natura &Co will boost diversity by 30% among its managing teams, considering ethnic diversity, sexual diversity, and gender identity, the socio-economically disadvantaged, and the physically and mentally disabled.

The beauty giant will also set up a target of 50% women in leadership roles by 2023. Natura &Co will guarantee gender parity and equal pay by 2023 among its entire workforce.

For supply chains, the beauty group will implement full traceability and/or certification by 2025. It will also continue to push dedicated programs for critical ingredients in the coming years, specifically for palm oil, mica, alcohol, cotton, paper and soy.

The group aims to have 100% of its packaging materials either reusable, recyclable, or composable by 2030. Plans also include using 50% of recycled plastic and offsetting the equivalent amount of packaging where recycling infrastructure does not exist to reach 100% responsible disposal of plastics.

With regards to product formulas, the group intends to use 95% renewable ingredients and 95% biodegradable formulas by 2030 across all its four brands.

Executive Chairman of the Board and Group CEO of Natura &Co, Roberto Marques said: “We understand the critical moment we live in right now and the role that companies need to play to engage themselves and commit to a better, more sustainable and more inclusive society. We still need to do so much more to be the generation that restores our planet and protects its people.”

There has been a growing trend of beauty giants placing a focus on sustainable goals, this includes Unilever group which recently announced new sustainable targets, including a zero carbon emission target for its products by 2039.